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100 Days to Rio 2016


April 27th marked 100 days until the 2016 Olympic Games in Rio, and, to commemorate the occasion, the NZ Olympic Committee asked us to put together a celebratory video.

Taking inspiration from New Zealand’s unique position as the first country to greet the new day, the video follows dawn’s ‘first light’. As its golden glow crawls over New Zealand’s regions, it reveals athletes already up and training for their respective sports – working hard towards their ultimate goal of competing on the world stage. Set to a stirring Haka performed by Whangara Kapa Haka, this video shows the sheer determination with which our Olympic athletes greet each new day. 100 days until Rio – a mere drop in the bucket relative to a lifetime of training.

While we were ecstatic at the opportunity to work on this project, it was not without its challenges, requiring multiple shoots across several locations nationwide – Christchurch, Waimate, Whangara, Cambridge, Auckland. Coordination was essential.

The video debuted on the 27th during a dawn launch event hosted by the NZ Olympic Committee on Auckland’s North Shore. (You can watch the behind-the-scenes of this event here.) It has since amassed over one hundred thousand views on the NZ Olympic Team facebook page, and been named on of StopPress NZ’s ‘Ads of the week‘.

This video is part of NZOC’s broader Be The Inspiration campaign, and fits into a range of videos that celebrate our athletes in the lead up to the Olympic Games in Rio. If you’d like to know more, you can read about the campaign in this article by StopPress NZ – or check out NZOC’s Inspiration Hub.

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